Bespoke Hand-Tufted Rugs, Crafted with British Design Expertise
At The Woven Edge®, we specialise in the design and creation of bespoke hand-tufted rugs tailored for Residential, Hospitality and Commercial sectors, as well as luxury private environments, including yachts and private jets. Combining British design expertise with time-honoured artisanal craftsmanship, every rug is a statement piece designed to elevate interiors while delivering exceptional durability and performance.
Looking for Inspiration?
We have over 160 standard designs to stimulate your imagination and transform your idea into a bespoke rug for you.
Artisan Craftsmanship
Each rug is meticulously hand tufted by highly skilled artisans, resulting in a finished piece that is not only visually striking but also entirely unique. This handcrafted process brings together traditional techniques and refined design sensibilities to produce rugs of exceptional quality and character.
- Intricate detailing that captures complex patterns and subtle design nuances.
- Superior texture and depth, created through carefully layered craftsmanship.
- Intricate carving and sculpting can create the ultimate definition. The techniques used by our skilled artisans are exceptional.
- Surface texture can be used to create dynamic, shaded textures such as Loop, Cut Pile and Tip shearing.
Every stage of production is carried out with precision and care, ensuring each rug carries its own distinctive identity.
Premium Natural Materials
We use only the finest luxury yarns, including:
- New Zealand Wool – globally renowned for its durability, resilience and natural softness, making it ideal for high traffic environments while maintaining a premium aesthetic.
- Bamboo Silk – prized for its elegant sheen and silky finish, adding depth, light reflection and a refined sense of luxury.
- Sustainability – We are committed to using Premium Natural Materials, including hand spun New Zealand Wool and Bamboo Silk fibres, chosen for their renewable qualities, durability and lower environmental impact.
The combination of these responsibly sourced materials results in rugs that are not only beautiful but also hard wearing, sustainable and perfectly suited to demanding environments.
Our commitment to craftsmanship delivers a level of individuality, durability, and aesthetic richness that simply cannot be replicated through mass production methods.
Fully Bespoke Design
Every rug is designed in the UK to your exact specification. We collaborate closely with designers, architects and clients to ensure complete alignment with your vision.
- Bespoke colour matching to brand or interior palette
- Custom sizing for any space
- Tailored shapes and patterns, from bold contemporary statements to timeless classics
- Over 160 standard designs available to stimulate imagination
- We can turn your design idea or fabric into a Bespoke rug for you
This flexibility ensures each project is entirely unique and purpose built.
Hand Tufted Shear and Luxe
- Unlimited Colour Choice – Using colours from our Pom Box, you can create a rug or carpet that perfectly complements your interior scheme.
- Two Distinct Qualities Available – Choose from our Shear or Luxe collections, both available in any size, shape, and colour.
- Premium Yarn Combinations –Crafted from 100% New Zealand wool or a luxurious blend of Bamboo silk and New Zealand wool yarns.
- Luxe Collection – Designed to deliver a sumptuous, plush underfoot experience, Luxe is ideal for bedrooms, cinema rooms, living areas, and other spaces where comfort and luxury are paramount.
- Shear Collection – Featuring a loop-pile construction with a random tip-shear finish, Shear offers enhanced texture, depth, and visual interest while maintaining exceptional durability.
- Made to Your Exact Requirements – Every rug or carpet is available in custom sizes and shapes, ensuring a perfect fit for your space.
Design Beyond the Expected The Sculpted Collection
Introduce a new dimension of luxury with The Woven Edge Sculpted Collection a sophisticated range of statement rugs that seamlessly blend contemporary design with artisan craftsmanship.
Featuring eight striking, sculpted designs, each piece is thoughtfully created to deliver depth, texture and visual intrigue. Effortless to personalise, the collection requires the selection of just one colour from our Pom range, yet achieves a bold, layered aesthetic with exceptional impact.
As part of our premium hand-tufted collection, every rug is meticulously handcrafted in India by skilled artisans and made to order in any size, shape or colour from The Woven Edge Pom Box. The result is a truly bespoke floor covering that reflects your individual style while embodying timeless luxury and refined design.
Built for Hospitality & Commercial Performance
Our rugs are thoughtfully engineered with durability at their very core, making them ideally suited to the demanding environments of luxurious hospitality and commercial interiors. By combining premium materials with refined craftsmanship, we create pieces that maintain their beauty and structure even under continuous use.
- The natural resilience and strength of New Zealand Wool, known for its ability to retain appearance and texture over time
- Expert hand-tufting techniques that reinforce construction and enhance long term performance in busy, high traffic spaces
This careful balance of material quality and skilled production ensures exceptional longevity, allowing our rugs to perform beautifully in high-footfall areas such as hotel lobbies, lounges, corridors and guest suites without compromising on style or comfort.

Boutique Hotel Covent Garden London
Luxury Applications: Yachts & Private Jets
The Woven Edge® offers bespoke rug & carpet solutions for luxury yachts and private jets, where weight, precision and refined aesthetics are critical.
Our hand tufted rugs provide Lightweight yet durable constructions suitable for transport environments.
- Noise-reducing and comfort-enhancing properties
- Fully tailored designs to complement highly curated interiors
- Exceptional craftsmanship that meets the highest standards of luxury travel
These pieces are created to enhance both comfort and visual impact while meeting the practical demands of these specialist environments.
From Concept to Completion
Whether enhancing the relaxed elegance of a holiday lodge in South Africa, creating a warm and inviting atmosphere in a boutique hotel in London’s West End, or delivering refined luxury aboard a private yacht or jet, our rugs are designed to transform spaces.